Instagram's business advertising is also some of the most user-friendly, visually appealing and adaptive of any platform. Allowing posts of simple images, video stories, carousel ads and any combination of those media - it allows brands to tell stories and approach users in an environment that is ideal for beautiful images and clear storytelling.
When the Villa Eyrie Resort opened in 2016, it began the process of establishing itself as a luxury retreat just outside the busy downtown core of Victoria, B.C. As a new web presence, the hotel faced the challenge of gaining visibility in a city with a robust tourism industry and a number of well-established hotels, both independent and members of international hotel chains.
When Cameron’s Brewing first launched in 1997 there were only a handful of craft breweries operating in Ontario. In 2016, with the craft beer market exploding, the Oakville-based brewery needed an updated look to recapture market, as sales continued to slip in the competitive market.
For me personally, it’s always paper. The weight, the finish, its edges and the texture. Mention a brand name and it conjures up a physical encounter, not a stock ticker symbol or logo. The starting point of any marketing before we talk fonts, colours and images — we figure out how a brand is supposed to feel.