Content Marketing, Content Strategy and Content SEO. With well-directed effort and planning, content SEO is a long-term digital marketing strategy that produces organic traffic, customer engagement and supports sales.
When Liz Rogers and Gina Goddard launched Mediglo Spa as licensed medical aestheticians, they wanted to create a place where the best in skincare technology could be used to give patients the ultimate in skin goals.
The goal of a search engine is to most fully deliver on Search = Best Search Return. So when someone asks for search engine optimization work, it's not just a big panel of magic buttons to push and tada, kick-ass SEO. It's a long list of questions and research to understand how a site is functioning in terms of its technical accessibility, content relevance and authority.
It's one of the largest visual platforms on the internet, with 800 million active users and ownership by Facebook.
Instagram's business advertising is also some of the most user-friendly, visually appealing and adaptive of any platform. Allowing posts of simple images, video stories, carousel ads and any combination of those media - it allows brands to tell stories and approach users in an environment that is ideal for beautiful images and clear storytelling.
Google Adwords (now Google Ads) is the simplest way to ensure that you're top of page in search results and with the help of an AdWords Partner as your Adwords Manager, you can optimize spend, drive quality traffic to your site and be sure that people searching for your business or services are seeing your name first.
When the Villa Eyrie Resort opened in 2016, it began the process of establishing itself as a luxury retreat just outside the busy downtown core of Victoria, B.C. As a new web presence, the hotel faced the challenge of gaining visibility in a city with a robust tourism industry and a number of well-established hotels, both independent and members of international hotel chains.
For me personally, it’s always paper. The weight, the finish, its edges and the texture. Mention a brand name and it conjures up a physical encounter, not a stock ticker symbol or logo. The starting point of any marketing before we talk fonts, colours and images — we figure out how a brand is supposed to feel.