My name is Jo Drayton. I’m the principal digital strategist at Spryberry. I’m also passionate about design, plants, and swimmable cities.
After graduating with a degree in graphic design, I’ve spent fifteen years working for agencies and clients in the travel, automotive, financial, and ecommerce spaces.
A lifelong polymath, I’ve always spread my time amongst a number of different interests and projects - with a through line of immersing myself with people who share my interests.
Spryberry Creative Strategy
As Principal, I lead digital and marketing strategy for a mixed portfolio of clients whose work I’m passionate about. With my design partner, our central philosophy is that creative work should be grounded in strategy and deliver measurable results - not simply look good.
Magenta&Green
Magenta&Green is collaborative creative endeavour - things that fall outside of traditional marketing. Past projects have included speciality print projects, enamel sign painting, interior design with brand alignment, and product styling photoshoots.
The Lido Club
Building on the city’s affinity for fresh air and year-round access to the outdoors, the Lido Club looks to support gatherings of people wanting to cold dip. Cold water swimming club established in 2024, we ocean dip weekly in Victoria, BC and explore swimmable cities around the world.
I consult and give time to a variety of projects and organizations - and am a frequent attendee of conferences and events in the design and urban swimming spaces. I’m currently working on projects focused on slow/low consumption fashion and urban water access.
