Digital marketing is based on data and results.
Don't do what might work, do what does work.
Develop a plan that works for your business, targets your audience and gives you the results you're looking for.
Be as engaged as you need to be. As frequently as weekly content to high-level annual strategy, not a one-size fits all approach.
From starting new channels to boosting and improving existing - no platform is too big or too small.
The key to advertising where people go for information. With text ads or display, Google is where you need to be.
Great businesses need to make sure they're reaching their audience. Ensure that in search, they see you.