Search Engine Optimization

What is SEO?

Google's main concern when it comes to search is providing a search user the best and fastest experience and then giving them the best resource for what they're looking for. All its vast algorithms and keyword rankings come down to determining a site's relevance against a search entry. 

SEO is the practice of improving the content of a web site in order to place it highly in search return, aiming for first page and top of page placement. The goal is to increase the number of visitors the site receives from search engines.

Higher ranking keyterms = More traffic

Having 1st position in search often means a CTR (click-through-rate) of 30% or more, dropping to 10% in 3rd position and to 2% or less past position 10.

SEO Consulting services

When someone asks for search engine optimization work, it's not just a big panel of magic buttons to push and tada, kick-ass SEO. It's a long list of questions and research to understand how a site is functioning in terms of its technical accessibility, content relevance and authority. SEO is also environmental - the other companies and websites that rank in search are an indicator of how competitive, geographically specific and busy different areas of search are.

 

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Ensure that in search, they see you. No more yelling into the digital void and hoping for traffic.

SEO Audit Reports

I compile an in-depth analysis of your site’s current SEO status and competition. Each site is unique, so the audits are specific to your companies needs. This includes a detailed list of technical and content action items.

SEO rank Monitoring

Periodic reporting, from monthly to annually, on your site’s rankings, position changes and site relevance in search.

seo improvement

Increase organic traffic to your website with SEO strategy and management, building an in-market, warm lead audience for your site that can be maintained in the long term.


If you’d like to do more reading about SEO + SEM

SEO - Stand Out & Be The Best

SEM / Google Ads

Content SEO