When Liz Rogers and Gina Goddard launched Mediglo Spa as licensed medical aestheticians, they wanted to create a place where the best in skincare technology could be used to give patients the ultimate in skin goals.
UTMs are an easy, simple way to expand the tracking and information gathering capabilities of a Google Analytics - and require no development time or complex coding on a site. They’re an essential tool in a digital marketing tool kit.
A website is often the most costly and vital element of a modern business’s marketing. As a free tool from Google with a quick and simple install on most sites - why would you not use it? If nothing else, let it start to build a database of information for use when it’s needed.
Content Marketing, Content Strategy and Content SEO. With well-directed effort and planning, content SEO is a long-term digital marketing strategy that produces organic traffic, customer engagement and supports sales.
The goal of a search engine is to most fully deliver on Search = Best Search Return. So when someone asks for search engine optimization work, it's not just a big panel of magic buttons to push and tada, kick-ass SEO. It's a long list of questions and research to understand how a site is functioning in terms of its technical accessibility, content relevance and authority.
It's one of the largest visual platforms on the internet, with 800 million active users and ownership by Facebook.
Instagram's business advertising is also some of the most user-friendly, visually appealing and adaptive of any platform. Allowing posts of simple images, video stories, carousel ads and any combination of those media - it allows brands to tell stories and approach users in an environment that is ideal for beautiful images and clear storytelling.