Content Marketing, Content Strategy and Content SEO. With well-directed effort and planning, content SEO is a long-term digital marketing strategy that produces organic traffic, customer engagement and supports sales.
The goal of a search engine is to most fully deliver on Search = Best Search Return. So when someone asks for search engine optimization work, it's not just a big panel of magic buttons to push and tada, kick-ass SEO. It's a long list of questions and research to understand how a site is functioning in terms of its technical accessibility, content relevance and authority.