Case Study: Villa Eyrie Resort

 

When the Villa Eyrie Resort opened in 2016, it began the process of establishing itself as a luxury retreat just outside the busy downtown core of Victoria, B.C. As a new web presence, the hotel faced the challenge of gaining visibility in a city with a robust tourism industry and a number of well-established hotels, both independent and members of international hotel chains.

The campaigns almost doubled site traffic, improving metrics that included site time, pageviews and bounce rate. Analytics allowed us to track conversions for calls over 60 seconds, resort reservations, restaurant reservations and spa treatment bookings. 

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