A website is often the most costly and vital element of a modern business’s marketing. As a free tool from Google with a quick and simple install on most sites - why would you not use it? If nothing else, let it start to build a database of information for use when it’s needed.
The goal of a search engine is to most fully deliver on Search = Best Search Return. So when someone asks for search engine optimization work, it's not just a big panel of magic buttons to push and tada, kick-ass SEO. It's a long list of questions and research to understand how a site is functioning in terms of its technical accessibility, content relevance and authority.
It's one of the largest visual platforms on the internet, with 800 million active users and ownership by Facebook.
Instagram's business advertising is also some of the most user-friendly, visually appealing and adaptive of any platform. Allowing posts of simple images, video stories, carousel ads and any combination of those media - it allows brands to tell stories and approach users in an environment that is ideal for beautiful images and clear storytelling.
Google Adwords (now Google Ads) is the simplest way to ensure that you're top of page in search results and with the help of an AdWords Partner as your Adwords Manager, you can optimize spend, drive quality traffic to your site and be sure that people searching for your business or services are seeing your name first.
For me personally, it’s always paper. The weight, the finish, its edges and the texture. Mention a brand name and it conjures up a physical encounter, not a stock ticker symbol or logo. The starting point of any marketing before we talk fonts, colours and images — we figure out how a brand is supposed to feel.